While folklore and homespun theories abound when it comes to understanding the needs of women, there is generally a dearth of data that can put actual numbers behind interesting and actionable insights.

It was with enthusiasm that I recently discovered a fact-packed book, “Harness the power of the purse” by Andrea Turner Moffitt, who is a co-founder of the private investment membership group Plum Alley Investments.

Continue reading “Seven Surprising Insights about Women Investors”