What if finance were friendlier to women?

Women hate dealing with financial services.

But what if…

… dealing with finances became intuitive and natural?

… confidence and clarity became your hallmarks?

… ease and simplicity transformed women’s financial experience?

Open the door to better.

Make finance female-friendly. 



To be the catalyst of transformation and architect of change. To mobilize action so every woman can achieve a bolder and brighter financial future.



Would you walk away from $11.6 trillion*?

* Size of US wealth controlled by women.

Source: Harness the Power of the Purse, Andrea Turner Moffitt

Lead the Charge!

Making finance female-friendly brings big benefits:

  • Forget being “best” – become the “only”
  • Serve the deepest, hungriest and most neglected market in financial services
  • Create unmistakable differentiation
  • Activate passionate engagement on an area of deep need
  • Build a dedicated fan-following. Inspire love. (Yes, LOVE!)



Speaker inquiries


Shubha facilitates senior executive strategy sessions, makes presentations and runs workshops on making finance female-friendly.