Think of the last five ads or pitches you recall seeing for any financial services products recently. What has been the primary theme or hook? My observation has been that most if not all of these products look to dangle the lure of more – specifically, of having or getting more, with the product or service being pitched. The assumption is that the prospect or intended “target” is sold because he/ she gets a better deal, and that’s the end of the story. This has always caused a low-grade dissatisfaction in my mind – I’ve always found them wanting and unsatisfactory as a pitch, and yet have never been able to pinpoint, leave alone articulate why that is the case, and what would truly make me happy or excited to try something new.

Continue reading “A Fascinating New Approach to Serving Women in Financial Services”


In the last few weeks, we took a look at problems in the current paradigms in managing one’s finances. I also proposed a manifesto  of financial self-determination to help individuals of every financial stripe take control of their personal financial situation and start moving in the direction of greater strength and confidence.

This week we will take that process a step further and train our lens on what characterizes these people who set and drive their own agendas so actions and events accrue to their financial benefit. What do they do differently? How can we also learn from their habits and begin to take those first few steps towards greater financial self-determination.

Continue reading “The Five Habits of Financially Self-driven People”


Along with resolutions to lose weight, get healthy or exercise more, getting a better handle on personal finances has to rank up there among the most ardently undertaken and broken resolutions of all time. Each time the lure is unfailing, with books, programs and magazines promising the utopia of fully balanced checkbooks, low credit card balances, and bulging wallets and retirement accounts.

Continue reading “The Missing Holy Grail in Personal Finance”