That the wealth market controlled by women is huge is a fact well appreciated by now. There seems to be a new report coming out almost every month, with numbers and insights aplenty on what differentiates this market and what providers need to do to appropriately address this segment. For example, both Accenture and Ernst and Young have put out interesting insights on what differentiates this market from the mainstream wealth market.
Despite this focus and attention, it seems to be a frontier fraught with peril. There are at least three attempts that have not panned out as expected.
Continue reading “What Providers Get Wrong about the Women’s Wealth Market”