The answers to this age-old question range from the philosophical and comedic to the merely banal. Few offer new insight and even fewer back up those insights with solid facts. Every now and then, a refreshing exception breaks through the clutter.
The Boston Consulting Group conducted an extensive and comprehensive survey across the globe covering 12,000 women across 21 countries spanning diverse socioeconomic classes to get a definitive answer to this question – at least as far as commercial goods go. The results were published in a compelling and engaging book, “Women want more“, by Michael J. Silverstein and Kate Sayre, both of The Boston Consulting Group. The book covers not only financial services, but a multitude of products and services including healthcare, food, apparel, fitness and beauty.
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